Brand Loyalty.

          I am not a very brand loyal person, for me its more about the price. However I do love Mac computers. In the lap top world, I would not buy any other brand computer. They make a good product and they have build their credibility many years ago. Every year they release a new phone and people buy it without even thinking that it may be the same thing except that there is a better quality camera. Mac laptops are also very easy to use and have a great life span. Its very hard to catch a virus which is also a huge plus. They also have great customer service. If something is wrong with the computer or a phone they identify the issue and try to fix it at as fast as possible. A few weeks ago my friend went to the apple store because her screen on her iPhone was broken and it kept "freezing", they looked at her phone and fixed it for free. Not many companies are able to provide services like that and that is why apple has great success in this business world.

         For example on the add above, they say make an ultimate upgrade, which makes their customers feel elite and empowered. Upgrade means something better, they are trying to get people to buy mac rather then pc and upgrade their computer whenever they choose to. They offer a better experience over all, and a better quality. And this company can afford to do so, because they do make a great product. 

Do alcohol advertisements influence the consumption of alcohol?

              On the picture above is one of the popular alcohol ads I saw on the subway system. Svedka Vodka picked a great location to advertise their product. The NYC subway system sees a thousands of people every day, different ages and ethnicities. When people stand in the crowded trains, they begin to look around at the advertisements that are posted around them in order not to make awkward eye contact with the person they are squished up against. This image of Svedka Vodka is very colorful which attracts attention. Also on the top right corner it makes a personal connection to New Yorkers; it has a picture of the yellow cab in times square. Even though I personally try to avoid Times Square, it still makes me feel like home. However, I believe that no ad will be successful enough to make people drink. Most of the time people drink because their friends influence them. The ad can make a difference in the brand of alcohol they buy but not influence the amount of consumption. Special promotions, giveaways may be more successful because college students like to take advantage of opportunities of deals where they have to pay less, and have more fun. Giveaways and special promotions are most effective marketing steps because it created credibility with the product. It also will make college students prefer certain product because they were able to try it without risking their money and the experience that they have with it.