I am not a very brand loyal person, for me its more about the price. However I do love Mac computers. In the lap top world, I would not buy any other brand computer. They make a good product and they have build their credibility many years ago. Every year they release a new phone and people buy it without even thinking that it may be the same thing except that there is a better quality camera. Mac laptops are also very easy to use and have a great life span. Its very hard to catch a virus which is also a huge plus. They also have great customer service. If something is wrong with the computer or a phone they identify the issue and try to fix it at as fast as possible. A few weeks ago my friend went to the apple store because her screen on her iPhone was broken and it kept "freezing", they looked at her phone and fixed it for free. Not many companies are able to provide services like that and that is why apple has great success in this business world.
For example on the add above, they say make an ultimate upgrade, which makes their customers feel elite and empowered. Upgrade means something better, they are trying to get people to buy mac rather then pc and upgrade their computer whenever they choose to. They offer a better experience over all, and a better quality. And this company can afford to do so, because they do make a great product.
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