It is very important to choose the correct advertising method for a certain product. One of the most popular methods is advertising on media. For example McDonalds, when they decided to make more healthier options and introduce the new salad on television, it gave them flexibility to advertise one salad to many different groups, which would promote their product more and attract customers of different social, ethnic and economic groups. I think it was a very successful way to advertise the salad, many people watch TV, and many people go to McDonalds, it was an easy and successful way for them to introduce a new product. Also when I was on Youtube, I found many people making their own videos about the benefits of this chicken salad and how good and healthy it is for you. So McDonalds have succeeded to the point of where their costumers advertise their product.
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