What is promotional mix?
The makeup of the promotional mix varies with the product being promoted, the nature of the potential customers, the general market conditions, and the funds available.
10 different types of products or services. For each product, determine which type of promotional method(s) would be best for informing consumers about the product or service. Why did you select each method?
The makeup of the promotional mix varies with the product being promoted, the nature of the potential customers, the general market conditions, and the funds available.
10 different types of products or services. For each product, determine which type of promotional method(s) would be best for informing consumers about the product or service. Why did you select each method?
1. Beverages - direct marketing, new media, promotion.
2. Makeup- event marketing, direct marketing, advertising, media
3.Shoes/clothes - Advertisements, publicity, new media, and direct marketing.
4. Restaurants- media, public relations, and even marketing.
5. Electronics- media, promotions, direct marketing.
6. Salons (spa, hair)- media, public relations, promotions.
7. contraceptives- promotion, media, direct marketing.
8. cars.- all of the above.
9. new apps- media.
10. furniture- media, public relations.
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