Celebrities are definitely a powerful tool to use for many companies. With all this social media, YouTube, twitter, Instagram, even snapchat, people feel like they become closer to many celebrities,. Now celebrities are letting people become part of their life and we do not have to wait until some journalist writes bout them in the magazine. We feel more apart of them and their choices have a huge impact on them. For example many young men are interested in sports, and they are very dedicated to it, for example using basketball players with high reputation, in order to market Jordan sneakers is a very successful tool because young men want to be that person, they want to successful like the celebrity they look up to.
More advertisements for Jordan Sneakers throughout the years:
http://www.complex.com/sneakers/2012/03/gallery-23-classic-air-jordan-print-ads/13
More advertisements for Jordan Sneakers throughout the years:
http://www.complex.com/sneakers/2012/03/gallery-23-classic-air-jordan-print-ads/13
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